During a time where Americans will go out of their way to save a couple cents per-gallon on gas, there’s a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola – the energy shot.
An increasing amount of people are dropping their $3 coffee, in favor of these $3 2-ounce energy shots – and most of them taste terrible.
The demand for energy shots is expected to double this year, reaching $700 mil in sales – and it’s dominated by Living Essentials’ 5 Hour Energy shot, as they were the first on the market.
Many companies are attempting to capture the energy shot market – products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. Aside from caffeine, it includes Acai, Gogi, and Tahitian Noni – three incredibly popular berries, each known for their natural energizing and dietary benefits. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
On top of everything, 8 Hour Energy is carb and calorie free – and it tastes delicious.
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top ranked health and fitness instructors in the world.
In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly positive reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” said Troy Smith – a Finance major.
“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a student at the UF College of Dentistry.
Despite 5 Hour Energy’s fierce advertising budget, Bhelliom Enterprises, the creator of 8 Hour Energy, is confident that their product is superior. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.
